We already see in my previous blog on Structues and Tempelates that Liferay Stores Structues in xml format. So if you create a Web Content using Structures and Template and want to get the value of fields programmatically , than you can use SAXReaderUtil Class of Liferay. This class is used to parse xml content.
Ex- I already Created a Structure MOBILE_STRUCTURE which contain 5 fields Brand,Model,Description,Camera and Price.Now i create web contents Sony Xperia C using this structures .This data is save in journalarticle table as:-